Precious metal jewellery in the limelight

The world of precious metals continues to shine, with gold prices reaching record-breaking levels and other metals steadily rising in popularity. This surge in value only heightens interest in innovative precious metal jewellery.

According to the World Gold Council, Hard Pure Gold jewellery has become the fastest-growing product category in China in the last two years, especially among younger consumers, thanks to its appeal and affordability. 

In the face of challenges posed by high gold prices to global gold jewellery sales, Hard Pure Gold jewellery provides a blend of lightweight and versatile designs that cater to a wide range of preferences. It is poised to resonate strongly with the global market and drive significant growth in the future.

Gold earrings from Chow Tai Fook's Joie Collection

Global jewellery markets are likewise witnessing growth in platinum jewellery, with greater levels of precious white metal demand shifting to platinum, according to Platinum Guild International (PGI^®).

While platinum has long been a staple in bridal jewellery, PGI said it sees significant expansion opportunities in sectors such as love gifting, self-purchase, fashionable luxury and men's jewellery, buoyed by modern alloys and technology that enable the manufacture of innovative products.

Platinum bracelet by King Li Holdings HK Co Ltd

Osmium, for its part, is making waves in the jewellery industry as a next-generation luxury material offering unprecedented exceptionality. This lustrous greyish-blue metal – sourced as a by-product of platinum mining and crystallised for use in jewellery manufacturing – continues to gain traction as innovative centrepieces or accents – further pushing the envelope of jewellery design.

Mirror of Eternity Ring with osmium accents by Jorge Rojas of Spain

News by JNA